Bangalore,November 2020: To promote the Atmanirbhar (self reliance) initiative of the Indian government, short-video app Mitron TV, has launched a discovery platform called Atmanirbhar Apps.
The app visions to strengthen homegrown technology on a grand scale by making it easier for users to identify Indian apps for their various needs. Currently, the platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. The platform hosts a wide array of apps from categories like e-governance, utility, agriculture, gaming, entertainment, lifestyle, e-learning amongst others. To name a few, Atmanirbhar Apps features Kifayat, Grocit, Jain Thela, Home Shoppy,YourQuote, Vridhi Stores, Xploree AI Keyboard, mParivahan, and more. Link to app at Google Play store
Says Shivank Agarwal, co-Founder & CEO Mitron:“It gives me immense pride and pleasure to bring Atmanirbhar Apps to the Indian users on the National Unity Day. After PM Modi’s clarion call in May this year to be Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s highly important to let users discover noteworthy Indian apps that are doing exceptional work to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and promote domestic businesses.”
Adds cofounder and CTO, Anish Khandelwal: “When we launched the Mitron TV app, we never imagined that users will shower us with so much affection that we will cross 39 million downloads within six months. This validated our belief that Indians have a trust factor towards local apps, which led us to launch Atmanirbhar Apps. We invite Indians to head to our discovery platform where they will find the best of desi apps to suit their every need.’’
With the launch of the app, Mitron TV also unveils #AtmanirbharPledge campaign to support the visible momentum for #VocalForLocal. The campaign appeals Indian users to choose domestic substitutes in the app world, and channelize their support for an Atmanirbhar Bharat.