August 18 2020: A study Software-as-a-Service startup, Wizikey, , highlights that Augmented Reality (AR) is moving to centre stage in the after-COVID-19 world. In an analysis of a million+ news articles, AR hit its high-point in the AC era. In April – June 2020 period, the AR buzz index moved 14 times compared to the pre-COVID index in India. The global index moved 6 fold compared to the pre-COVID levels.
Top newsmakers associated with the term AR include Venture Capitalist Vinod Khosla and celebrated businessmen like Mukesh Ambani of Reliance Industries Ltd, Eric Yuan - CEO and Founder of Zoom Video Communications and Byju Raveendran - Founder of BYJU’s.
The report also revealed that AR association with business & technology has exploded. While BC, AR was more associated with entertainment and sports, in AC it is with Business and Says Anshul Sushil CEO & Co-founder at Wizikey:“AR technology is now a vaccine for a faster recovery of companies. As highlighted in the report, it’s noteworthy how the overall buzz of AR has grown in global and local markets in the age of social-distancing. The cutting-edge innovation in the AR space by global leaders and Indian startups is surely sprouting a new normal”
According to the Wizikey AR Report, the increase in safe remote assistance, customer live walk-through, contact-less supports, visual-guided support catapulted buzz of AR amongst start-ups during the pandemic. BlinkIn emerges as the Buzz Maker followed by Immaginate and Queppelin.
The top-drawers in the AR product category are Aarogya Setu App, Apple’s ARkit, Google’s ARCore, Zoom, Google Meet, and Microsoft HoloLens 2. In the BC era, Google Maps, iPhone XS/ XR, Pokemon Go, and Microsoft Zoho gained maximum buzz.