June 14 2020:Stellapps is a leading farm to consumer dairy digitization service provider, improving farm productivity, milk quality, and enabling supply chain traceability formilk. It leverages advanced analytics and artificial intelligence through its full-stack IoT platform to enable dairy ecosystem partnerships (financial and insurance institutions, veterinary services, cattle nutrition providers, etc.) to drive data-led value realization for all stakeholders in the milk supply - especially smallholder farmers.
Stellapps has successfully applied its SmartMoo platform (full Stack IoT solution)- spanning farm optimization, milk production, procurement, and cold chain logistics to touch over 10 million litres of milk each day corresponding to an annualized GMV of USD 1.5 billion. (The dairy market in India alone is USD 225 billion, Stellapps solutions covers both pre-harvest and post-harvest, farm to consumer digitization.)
To date Stellapps has deployed its solutions in more than 30,000 villages in India with 2 million registered farmers and 1 million registered cattle on its platform. Stellapps continues to scale rapidly, at least 3-fold year on year, using a B2B2C Go-to-Market strategy. Milk is the largest agri-produce in India and there is a strong need for such technology interventions, especially in India - where the yield per animal is low, traceability is inadequate, and quality is not up to the mark. Stellapps is leveraging its data to improve farm productivity (i.e. farm income), milk quality and bringing in traceability into a supply chain that has been traditionally offline, by bringing it online in an integrated fashion
Stellapps was incubated at IIT-Madras and later funded by Walden Riverwood Ventures-IndusAge, Qualcomm Ventures, ABB Technology Ventures (ATV) - Zurich, Bill & Melinda Gates Foundation (BMGF), Binny Bansal, Blume, Omnivore, Venture Highway, BeeNext, 500Startups and others. In fact, Stellapps was the first ever equity investment in India for BMGF & ATV. Stellapps was founded by 5 deep tech IIT-ians and professionals from communications industry- having worked for clients such as Microsoft, Apple, AT&T, Vodafone, Ericsson, Nortel, Cisco et al for over 25 years during their stint at Wipro Technologies and elsewhere – in India as well as in US & Europe.
Stellapps is also aggressively pursuing digitization of the dairy supply chain in eastern UP to prove the efficacy of its end to end IoT stack in a region that is amongst the most unorganized in the country. Alongside digitization and value-added services (access to digital payments, credit, farm advisory, cattle insurance, cattle nutrition, etc.) to farmers, Stellapps is also establishing premium market linkage for the procured milk to ensure that farmer get enhanced compensation for their high quality milk