New Delhi, May  29, 2020:  Nearly 400,000 entrepreneurs from the MSME sector  joined an online business class  with  Dr Vivek Bindra, the Founder and CEO of Bada Business to create a  Guinness World Record. The record was awarded for the largest online business lesson attended by 18,693 unique participants for 30 minutes.
The business training webinar saw the participation of MSME owners from across the country including 43,000 entrepreneurs from different cities of Delhi.
The online lesson streamed on the Bada Business App on April 24  garnered 7,49,180 total logins and was watched by 3,78,099 unique participants with an average concurrency of 50,131 during the four-hour session. It was viewed for a total of 98,54,293 minutes. The session was also attended by a number of participants from other countries.
The attempt succeeded in creating a new world record for the largest online business lesson involving 18,693 unique viewers for 30 minutes. The previous record was held by a Russian gathering of 12,091 people in 2014; while earlier a similar event attended by 8000 participants in the US also held this record.
Dr. Vivek Bindra was presented with his record title certificate by official adjudicator, Ms. Joanne Brent, in an online ceremony on May 17.
Ms Brent said “Achieving this Guinness World Records® title for the Largest Online Business Lesson is an impressive accomplishment and a very inspiring reminder of what can be achieved together even when we are apart.”
Dr Bindra said: “We are thrilled to have created a world record for the largest online business lesson and we congratulate India’s highly resilient MSME community for this achievement. At a time when the businesses are reeling under the economic impact of COVID 19, our session was attended by such a large number of entrepreneurs looking for professional guidance and help in adapting their businesses during the crisis. It gives us immense satisfaction to be able to help India’s small and medium scale businesses survive this unprecedented scare and make a positive difference to the economy at large”.
Bada Business is an initiative that offers small and medium scale enterprises extensive knowledge into business strategies to help them scale up and grow.