Bangalore, December 25, 2019: India-headquartered Global technology services company, Mindtree, has established a new India-based centre of excellence, in Augmented, Artificial and Mixed Reality called Immersive Aurora.
It will develop immersive technology and Industry 4.0 solutions here in collaboration with global software company PTC.
Mindtree has created immersive experience -- a masala mix of AR, VR and MR -- for specific verticals like manufacturing, automotive and retail as well as education, travel and hospitality.
Investments in augmented, virtual and mixed reality are reshaping experiences across consumer interactions, sales and marketing, design, training, service and data visualization. Mindtree and PTC will explore opportunities for global clients to implement immersive technology experiences more broadly across their businesses through the combination of Mindtree’s Immersive Aurora and PTC’s Vuforia industrial augmented reality (AR) solution.
Says Mindtree CEO Debashis Chatterjee:“With its deep digital expertise, Mindtree has been at the forefront of helping enterprises deliver enhanced and contextual experiences to their end clients,” said “By launching Immersive Aurora Mindtree is well-positioned to help our clients rapidly unlock value from their technology investments just as the convergence of the physical and virtual worlds is accelerating.”
Added Sreedhar Bhagavatheeswaran, Mindtree's Senior Vice President and Head of Digital Business: " The upcoming 5 G rollouts will significantly enhance the immeresive experience of customers."
Gartner has predicted that some 100 million will shop in Augmented Reality-enabled stores by 2020. IDC forecasts that spending in AR-VR will continue to see good growth with a compounded annual growth rate opf nearly 70 percent, throgh 2020.