Sony brand celebrates 25 years in India

26th November 2019
Sony brand  celebrates  25 years in India

New Delhi, November 26, 2019: Sony, the first consumer electronic brand to enter India, celebrates the completion of 25 successful years in the country.
Established in November 1994 in New Delhi, Sony India commenced operations with the mission of being the Most Desired Brand by our customers as well as business partners and to achieve  No.1 Market Share in the premium segment across categories.|
On this occasion, a special logo ( in image above)  has been created commemorating Sony’s journey in India.
In the Television category, Sony India is the undisputed leader in the premium 55inch+ TV category. In the full-frame camera segment, Sony rose to a clear dominant status, gaining 45% share from just 10% in couple of years. Sony India also boasts of a massive 60-70% market-share in overall Audio segment and for individual product lines under audio category, Sony maintains the pole position – Noise Cancelling Headphones (30% market share), Bluetooth Speakers (30% market share) and Home Theatre (80% market share).
Says Sunil Nayyar, Managing Director, Sony India: “This accomplishment is a result of the collective efforts of all the Sony customers, partners and employees who have stood by us. We thank them for their unwavering belief in Sony products over the past 25 years and look forward to their continued patronage as we prepare for our onward journey for next 25 years,”