Mobile advertising leader Affle, sets up R&D centre in Bangalore

04th October 2019
Mobile advertising leader Affle, sets up R&D centre in Bangalore
Affle at MMA Smarties 2019

New Delhi; October 4, 2019: Affle (India) the leading consumer intelligence platform company has  set up a new R&D centre in Bangalore to enhance its continued focus on mobile technology innovations using AI & machine learning technologies. This new centre would contribute to building newer technology innovations which are expected to strengthen Affle’s consumer platform propositions.
Affle also won 2 prestigious industry accolades including ‘Technology Company of the Year’&‘Best in Show’ at the mobile marketing industry awards, MMA (Mobile Marketing Association) Smarties 2019 in Mumbai recently. These wins came together with 6 other awards bagged by Affle for innovative mobile advertising campaigns done for top brands including Meesho, Bobbi Brown and Sprite in diverse categories like Location Based Targeting, Mobile App Advertising, Product/Services Launch amongst many others.
Says Charles Yong,Chief Architect and Chief Technology Officer of Affle said, “It is apt for Affle to set up a new R&D centre in Bangalore, the major IT and Innovation Hub in India. This will help consolidate our research especially in areas like big data analytics, machine learning and advanced deep learning models. Affle is now poised to leverage on these new technologies to provide more intelligent and ROI efficient solutionsto our customers across emerging markets.”
Adds Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “Our 14 years of pioneering and consistent consumer platform-based solutions are best validated when the industry comes together to recognise our efforts. I must thank and congratulate all Afflers and our partners for these commendable wins. Affle is fundamentally inspired about delivering consumer acceptable technology innovations across connected devices that help our customers achieve high value business outcomes.”

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.