Mobile marketing analytics leader AppsFlyer consolidates in India

Bangalore, December 12, 2018 :AppsFlyer, the global leader in mobile attribution and marketing analytics, is consolidating its position in India, where it has had a presence since 2015.
This week it has appointed  Nikhil Parachure, founder of Measur-ed, a measurement and revenue consulting company,  as Director - Solutions Architect for the India market. In this role, Nikhil will primarily be responsible for providing insights that shape the marketing strategies of AppsFlyer’s clients, as well as advise enterprise businesses and educate the market how to leverage AppsFlyer’s technology, products and service to address mobile and marketing challenges.
Appsflyer is the market leader in mobile attribution and marketing analytics  with 75% of the market share and works with over 250 clients in India, 94% of which comprise leading industry players across Telco, OTT, eCommerce, and News. In addition, AppsFlyer is  a trusted partner in India’s BFSI, video OTT and entertainment sector. Some of AppsFlyer’s clients include Airtel, Paytm, Vodafone-Idea, Hotstar, ICICI and more.