Bangalore, 15th September, 2018: Gurgaon based real-estate information portal PropStory which, deals in providing information around upcoming and developing real estate projects isexpanding into Bangalore. Owing to the ‘growth spurt’ in the online information consumption pattern of property investors, this startup is all set to tap into the real estate market of the city.
Bangalore’s real estate sector is riddled with challenges, and there are numerous reports of project delays, and a lack of transparency. Identifying this as a concern area, PropStory that focuses on the real estate sector, especially residential, aims to ensure transparency in all forms of communication by providing the site area/report with detailed actual site information and real photographs, which include actual visits by architects to the project sites.
Says PropStory, Co-Founder, Ashish Mahajan: “Our past work with developers in Bangalore like Sobha, Puravankara and Godrej testifies that this market has been the most resilient and well-performing market in the recent years and for a platform like Propstory, is the perfect market given that the developers & consumers are increasingly online and prefer digital modes of communication.”
The PropStory website traffic is in the range of 3,000-4000 user per day, which translates into 1.5 lakh per month. The momentum in traffic on their portal has seen PropStory’s revenue growing from Rs.33 lakh in 2016-17 financial year, to Rs.1.8 crore in 2017-18.PropStory says it aims to become the first-of-its kind digital content marketing platform in India that is working towards bridging the gap between confused buyers/investors and quality real estate projects across the country.