09th April 2018

The  IPL is on! And this year, for millions,   it morphs into a mobile experience with  some cool AI tools.
By Vishnuy Anand
Bangalore, April 9 2018: For over a decade, the IPL has been a summer extravaganza  forces us to reschedule our vacation.  If there are lucky lakhs who follow action in the stadium, there are millions who  enjoy it  live, on multiple screens  outside -- from 65-inch flat screen TV sets  to 6.5- inch mobile phones.  Technology is a great leveller: both these screen  today, are  full high definition (FHD) or  even better at 4K. In 2018, add  a cool new tool to the mix: AI or Artificial Intelligence.
Chennai-based AI  startup Roanuz Softwares,  has just  launched a chatbot AI assistant that is programmed to give answers to all your cricket-related queries, in text and voice.  It has launched a Cricket Bot API or Application Programme Interface  that developers can harness.  The virtual assistant  has  historic data on all major tournaments since 2012. The company has also launched  a Cricket Fantasy API.  The Roanuz API has been used by  live cricket app Machaao  Expect to see   more  apps roll out in coming weeks harnessing the Cricket Bot.
There's a good reason why brands are focusing on the so-called  2nd and 3rd screens during the IPL.  A study, ‘Scoring big with sports gaming’, by AC Nielsen commissioned by the Indian Federation of Sports Gaming, reveals that  2 out of 3 online cricket fans in India are aware of fantasy sports gaming.  Some 93%  of users, play fantasy sports via mobile phones or tablets. The fantasy  genre allows fans to go from being passive viewers to active users – with an opportunity to use their knowledge to win in online versions of actual offline games.
An  example of this trend can be  see in Dream11, accessed through Cricbuzz, News18 and NDTV Sports. Here, you get to choose your own 11 players pit them against your friends' 11, and win cash along with fantasy points.

Fantasy meets reality
has launched what it claims to be the world's largest live mobile game, where you can play in real-time and win prizes  worth millions including a house in Mumbai. The game – Jio Cricket Play Along --  is available in 11 Indian languages. Across the 7 weeks and 60 matches of the IPL, Jio will engage you with real-time interaction during matches.  Jio has launched launched a  cricket-themed comedy show - ‘Jio Dhan Dhana Dhan LIVE’,  Hosted  by comedian, Sunil Grover and popular sports anchor, Samir Kochhar.
Airtel is rolling out a new version of the Airtel TV app which offers users unlimited  free streaming of all live  IPL matches and highlights via Hotstar. Users can select and follow their favourite teams, keep up with ongoing matches and go through the upcoming schedule --  all without leaving the app.
Yahoo  created  its  Cricket app exclusively for Indian audience, keeping in mind the cricket fever that engulfs the nation.  For IPL 2018, it has  been updated with a refreshed design and  real-time updates. With the “Ball in Play” feature, users   can view when a bowler starts his run-up and anticipate what will happen next.  If you need to get back to work, but don’t want to miss out on the game,  a  ‘Moments You Missed’ feature will capture key moments and recap them for you when you return.  
The recently launched Amazon Echo speaker powered by the Alexa voice assistant, has been cannily leveraged  by Royal Challengers Bangalore.  They have created    a tool called  "RCB Skill for  Alexa". Using just their voice, RCB fans can track RCB's progress during the entire season and catch up with their favorite players live in action during match days. Fans can say, “Alexa, Open RCB” to activate the RCB Skill  app on their Amazon Echo  speaker and say, "Alexa, ask RCB to give me the latest score".
Techie invasion
This year, a casual look at player jerseys,  shows  brand names like Acer,  Nokia, Samsung and HP --technology and mobility companies that are riding the IPL bandwagon to reach out to audiences with a mix of social media tools.
Homegrown consumer electronics company Mitashi  has associated with  Rajasthan Royals for the  sixth time.  Taiwan-based PC and technology brand, Acer,   joins Delhi Daredevils (DD) as its technology partner, which means Acer laptops will  help the team chalk out its strategy!
After a small gap, the Nokia brand -- which for many Indians  was synonymous with their first cell phone -- has made a comeback under the  HMD umbrella. The brand was quick to re-jig its strategy and make a re-entry into India a few months back. It is  the principal sponsor of Kolkata Knight Riders.  We are hearing whispers that  there is a KKR edition handset on the way.
Even before the tournament  began, Vivo the primary sponsor of the IPL announced a "Fly for Final" Facebook content where you are able  to participate in engagement activities related to its latest V9 smart phone and win all expense paid trips to the finals. Samsung has got aboard the IPL bandwagon  as the principal sponsor of Mumbai Indians. The online Samsung Shop is  running a Twenty20-themed sale where winners get match tickets. Brands like HP and Paytm are also using social channels to keep audiences engaged.  And as for the  Chennai Super Kings and  sponsors  Nippon Paint, they have unveiled a cute mascot family, the Blobbies with the  catchline:  “Yellow Podu, Whistle Podu”.  Rajasthan Royals have created their own mascot that engages with fans on social media.  RCB captain  launched an exclusive jersey -- on Facebook.
Whichever team you follow, rest assured  you  are in for a lot of entertainment over the next two months, on social media and on your mobile phone. May the best team ( and tool) win!