Mobile phones help us ride the new video wave

29th January 2018
Mobile phones help us  ride the new video wave

By Vishnu Anand
Bangalore, January 29 2018: Take a quick look at your Facebook feed,  at  your Instagram feed. Just in case you haven't noticed yet,  still  pictures are making way for video content. From ads to user-generated content like 360 degrees videos, to live videos, social networking is  bitten by the video bug.
Says Gaurav Tikoo, Senior VP Marketing, Transsion India: "Smartphones are today the primary medium for self-expression --  and expressing your thoughts through video is the latest trend, transforming  user-generated content."  The company is using its  flagship brand -- Tecno  Mobile -- to ride the video wave.  Earlier this month, it announced the launch of the Tecno  Camon i, the first  of its smartphones for 2018  touting  superior video and photography performance.

Every time a brand comes along, that is bold enough to question the status quo, it ends up giving something new and innovative to users. In the case of the Camon series, it comes in the form of a video chat flash, a simple yet useful feature that lights up your video chats. Lighting during live video is something we've always struggled with  and the Camon i finds a solution. For images, the device comes with a boosted dual selfie flash, which invokes the front LED flash and the screen flash at the same time. To round things off, the device incorporates a Night Shot algorithm to make pictures look brighter even in ultra low light conditions. The device comes with a 13MP + 13MP camera configuration, along with a 18:9 Full View HD+ Display. 
Powered by a 1.3 GHz Quad Core processor, with a 3050 mAh battery, the Camon i is available in a 3GB memory - 32GB  storage configuration, packed within a 5.65 inches screen. Running on Android 7.0 Nougat, the device comes with a fingerprint sensor (which unlocks your phone, accepts calls and captures images), and its own OS called HiOS, which attempts to strike a balance between stock Android with some interesting add-ons. Available this week, the Camon i  is priced at Rs. 8,990.
Having invested in a video-friendly phone is not enough. You need the help of  cool software tools that help you exploit the device  for its moving imagery.   We look at one such app here  and another here