Bangalore, November 23 2017: Samsung has harnessed the Artificial Intelligence-fueled marketing platform of  Indian talent-driven, California (US)-based MoEngage, to drive  drive engagement on Samsung India’s My Galaxy application.
Samsung India will be able to leverage MoEngage’s push notifications, in-app messages, and email marketing capabilities to keep My Galaxy application users engaged and encourage app usage. Using MoEngage’s  user intelligence and engagement platform, Samsung will be able to further understand their app users better for tailoring future services.
Says Raviteja Dodda, CEO, MoEngage: " Samsung's confidence in MoEngage as a preferred growth partner is a real boost to our mission and commitment to help mobile app companies drive growth through marketing automation. This win furthers our client base in the enterprise space, and we look forward to solving the unique challenges of driving growth for large enterprises."
The MoEngage platform delivers  personalized engagement via push, in-app, email & web push channels, and advanced segmentation engine. With the recent launch of products like Uplift and Sherpa, the company is also making deep forays into advanced machine-learning, to help boost marketing engagement for brands.
Co-founded  in 2014 by Raviteja Dodda and Yashwanth Kumar, both alumni of IIT Kharagpur, MoEngage today is an engagement partner for  many  e-commerce, travel, and digital content publishers across Asia, Southeast Asia, Europe, and North America. Some of MoEngage's other key customers across geographies include Edelweiss, Tokopedia, Traveloka, Tata Sky, Jabong, Times Internet Ltd. and PetFlow.