Bangalore, India, August 8, 2017: Dell, India, kicked off the third year of Dell Campassadors, its flagship college engagement programmefor youth, who are at the verge of stepping into their careers. The pan India programme is focused on creating deeper engagement through campus ambassadors in colleges across the country, known as ‘Dell Campassadors’. The program offers an interactive platform for college-going youth to enhance their skills and to develop their passion, using a personal computer. Having recognized the enthusiasm in student participation over the past two successful seasons, this year Dell is expanding the scope of the program to reach out to a wider audience this year.
Dell will appoint 200 Campassadors from over 100 colleges across 30 cities in India, connecting with students in over 1400 colleges across Humanities, Management, Science and Engineering streams. Armed with the intent to enhance access to PC technology for youth across the country, the programme will concentrate efforts in non-metros and tier 2 & 3 cities. Dell believes that youth are becoming increasingly cognizant of the role technology can play in building skills and enhancing their creative capabilities, and are strong advocates its adoption. This is reinforced by the fact that access to personal technology plays a crucial role in helping individuals grow holistically such that they are equipped to succeed in a digital environment. Dell Campassadors offers a platform for the creative, intelligent and energetic youth to work towards further developing their skills while giving them an opportunity to prepare as leaders.
This season, Dell is introducing a series of activities to engage students across campuses including:
- The Big Idea focuses on encouraging the entrepreneurial spirit inherent in energetic, ambitious youth; encouraging students to think aloud and come up with big ideas that solve a problem.
- The Campassador Run will give college students an opportunity to independently organize and execute an event during Dell PC Literacy Days, a technology awareness initiative which commemorates World PC Literacy Day each year. It serves as a chance for youth to reach out to the communities that surround them, and to participate in the cause of increasing technology awareness and driving digital literacy
- Dell Futurist is a series of events which will see popular influencers addressing youth, as they share their experience and learnings in the process of realizing success with the help of technology. These sessions will focus on equipping youth to develop new age skills by interacting with successful youth influencers. These sessions will give participants to gain expert insights on a variety of dynamic new-age professions like blogging, application development, ethical hacking, visual effects, music and gaming etc.
The top 20 participants will be invited to be part of the Grand Finale in April 2018, where the Top 5 Campassadors will be chosen and 2 of the season’s toppers will also stand to win a chance to work on a brief project with Dell.
Campassadors Facebook page here