Bangalore, May 27 2017: Indian language Internet have outgrown English Internet in India finds a study by Google and KPMG.
Highlighting the growth of Indian language internet users, the report, ‘Indian languages – Defining India’s Internet’. provides a comprehensive overview of the Indian language ecosystem and key behavioral aspects of Indian language internet users.
Indian language internet users will drive the next phase of internet adoption in India and will be more than 2.5 times of English internet user base by 2021. Indian Language Internet users grew at 41% between 2011 and 2016 to reach 234 million Indian language internet users compared to 175 million English language Internet users in India. In 2011, Indian languages internet users were numbered at a mere 42 million.
The local language internet user-base is set to grow at 14% CAGR to reach 536 million by 2021 while the English internet user-base is expected to growth at 3 % to about 199 million by the same year.
By 2021, Hindi is expected to have 38% of the internet user-base at 201 million, The rest will be made up of Tamil(6%), Kannada(5%), Bengali(8%), Marathi(9%), Malayalam(3%), Telugu(6%), Gujarati(5%) and several other languages(20%).
The report also analyzes key categories of the internet ecosystem and varied adoption levels for the Indian language internet users. E-tailing, online government services and digital classifieds would witness highest growth in adoption rates across Indian language users till 2021. Chat applications and digital entertainment will continue to have high adoption levels amongst these internet users.
Read the full report here