Custom Search
 



 
 
Hyderabad startup morphs Augmented Reality and holography to roll out cool new tool

 First subject was Maharashtra CM Fadnavis, who   made "virtual"  3-D  pitch to thousands in run up to  municipal elections
By Anand Parthasarathy
Hyderabad, February 28 2017: In the statewide municipal elections in Maharashtra, just concluded,   Chief Minister Devendra Fadnavis, 'entered' the homes of thousands of voters and made an appeal right  in their front rooms.  What's more, he cheerfully appeared with his hosts in 'selfes' -- all  without ever leaving his headquarters in Mumbai.
The CM's  virtual  pitch to constituents, in colour and 3-D was made possible by an app created by Hyderabad-based startup   Avantari  which skilfully morphed  Augmented Reality (AR)  and holographiic techniques to create what it called Augmented Integrated Reality or AIR.
Says Avantari  CEO Bhairav Shankar. 'We are very excited about this app because our aim is to have Augmented Reality appear in every household and this is a perfect launchpad for that. It is also the first time that AR is being used in such a large-scale way to communicate a personal message to an audience. It was a great privilege to work with CM  Devendra Fadnavis."
Here is how it works: Download the Invite CM app on phone,  from the Google Play store Print  out a marker (which is available online  here). Place place it on the floor.   Focus the phone camera on the marker. The app will recognise this marker and a 3D hologram of Fadnavis will appear on it. Hear CM Fadnavis deliver a five-minute-long address. One can choose between English, Hindi and Marathi.  You can also insert yourself into the hologram  with the CM and snap a selfie.
If that sounds complicated, there is an explanatory video on You Tube. You can find it here.
The technique has huge possibilities and for Avantari, the Fadnavis hologram is just a pointer to things to come.
By the way, Bhairav Shankar is the son of film maker  Mani Shankar maker of " Tango Charlie"  fame. 




    


Post Your Comments Now
       
  Name  
  Email  
  Comment