Zeta CEO and co-founder Bhavin Turakhia along with CTO and co-founder Ramki Gaddipati at the product launch event in Bangalore
Tax optimiser Zeta unveils 3 new solutions

Bangalore, October 1 2016: Leading tax optimiser Zeta,  has introduced three new digital solutions -- Fuel & Travel, Communications and Books & Periodicals -- as part of its the employee tax benefits product portfolio.
These solutions offer tax savings to employees  within  legal provisions on fuel reimbursements or allowances, mobile phone and internet bill reimbursements and books & periodicals reimbursements. These products are in addition to Zeta’s existing digital solutions like meal vouchers, medical reimbursements, gadget card and gift card.
Says Zeta CEO and co-founder Bhavin Turakhia: “Since Zeta’s launch, all our efforts have been concentrated on offering a tech facelift to employee tax benefits. Fuel allowances, mobile bill and books & periodicals reimbursements are probably a few of the most process-plagued benefits and we are happy to make this space more convenient by making it 100% digital.” |
Adds Zeta CTO and co-founder Ramki Gaddipati: “Corporates can easily roll out Zeta’s employee-friendly solutions through which a salaried person can increase their take-home salary by Rs 80,000 per annum.
More than 300 corporates, ranging from start-ups to conglomerates, across industries have already implemented Zeta’s solutions. “We have seen good growth in the past few months. Given our pace, Zeta will see an investment to the tune of  $25 million in the current and next financial year that will be used for scaling up the business,” adds Turakhia. 
Zeta’s cloud-based solution enables companies to send grants to employees instantly via a digital dashboard. In just a few clicks, managers can credit grants to all employees in one go, who in turn, can spend it using a MasterCard-powered physical Super Card, an NFC-enabled sticker — Super Tag or the Zeta app. Currently, Zeta serves 35,000 users across India. Until now, these benefits have been plagued with the hassles of paperwork, manual calculations and tracking of bills, which Zeta aims to completely remove from the equation. Zeta also has a wide acceptance network that makes it possible for users to utilise their grants at any store including e-commerce sites, unlike other existing closed-loop solutions.
Zeta, part of Directi Group, is a Fintech start-up in the space of mobile and digital payments. Zeta has started this journey by launching enterprise cloud solutions for HR managers that entail end-to-end management of employee tax benefits and rewards that are run digitally. Started in April 2015, Zeta has over 300 employees spread over 9 Indian cities: Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata , Kochi and Ahmedabad.  Zeta has over 300 corporates in its clientele across industries ranging in size from large conglomerates to small start- ups