Reliance Jio launched with audacious, disruptive user plans

01st September 2016
Reliance Jio launched with audacious, disruptive  user plans

Mumbai, September 1 2016:  Chairman Mukesh Ambani used the the Annual General meeting  of Reliance Industries today to unveil details of the  long promised launch of Reliance Jio, the 4G  data service-- in the process, disrupting the existing telecom market with audacious new  lows in pricing.  He  made 10 key points about the imminent launch:

  1. India's only all-IP, data-strong, made-for-mobile-video, Only 4G LTE, future-ready network
  2. True 4G LTE smartphones starting from Rs 2,999 and Jio-Fi for Rs 1,999 that enables all Indians to migrate to Jio's Data Strong network.
  3. Jio Apps subscription worth Rs 15,000, complimentary until 31st December of 2017.
  4. Instant eKYC digital activations – in the store and at home
  5. MyJio, a digital companion app for every stage of your Digital Life
  6. Free Voice calling.  Across India. To any network. At all times. And no domestic roaming charges. The era of paying for voice ends today.
  7. The simplest and the most attractive Tariff Plans in the market, with the lowest data rates anywhere in the world
  8. All complex telecom charges eliminated. They will now Rest in Peace.
  9. Special offer for Students with 25% more data & incentives to use more
  10. Jio services for Enterprises to transform them to Digital Businesses.
  11.  and starting September 5  Jio's Data, Voice, Video and the full bouquet of Jio applications and content will be available absolutely  free , till  December 31 2016.


EARLY REACTIONS: Bharti Airtel reacted  on the  RJIO launch: “We welcome Reliance Jio’s entry to the digital world and wish them the very best. We also welcome Jio’s call to leading operators to work together. As a responsible operator we will fulfill all our regulatory obligations as we have always done.Over the last 20 years, Airtel has been contributing towards building a digitally enabled India and remains fully committed to and take leadership in supporting the Government’s Digital India vision. We will continue to innovate and deliver best-in-class products and services to our customers.”
Vikram Raichura MD, VivaConnect shared  his thoughts:" Jio is a complete game changer not only for the industry but for India. The way in which consumers will now be able to interact, will bring India truly in the  digital Era and even further our Prime ministers vision of a digital India. Everything right from governance to entertainment will be at the fingertips of each and every Indian.This will further the  growth and learning potential of every Indian irrespective of age, caste or gender. The strength of any country is its people and this will make India the super power it truly is."
See our Special Feature section for extensive extracts from Mukesh Ambani's speech at the Reliance Industry'sAGM... touching onthe company's vision for Digital India