New Delhi, March 23 2016: The Singapore-based programmatic advertising technology platform ADSKOM (https://ADSKOM.com/) has expanded its team and services to India. ADSKOM sees India with its booming e-commerce market as the ideal place to further build out business and engineering teams.
While headquartered in Singapore, ADSKOM also has R&D offices in Palo Alto, California, and the firm’s first market penetrated was in Indonesia. “India is the hottest tech market on Earth at the moment and this make it really sexy for us,” says Italo Gani, CEO of ADSKOM in Southeast Asia. “It has the scale we are looking for while still very much experiencing a period of rapid growth. From this perspective, India makes the most sense for us as the next country to expand our operations to.”
ADSKOM has appointed Rajeev Saxena as the company’s new Country Director in New Delhi. Rajeev has a solid pedigree in the adtech world. He is the former Business Director for Southeast Asia and India for enterprise data, analytics, and software-as-a-service company Acxiom. Before that, as a Director at the scientific media buying firm AdzCentral, Rajeev delivered six-figure media contracts to hotels, airlines, educational institutions, and more. Prior to that, he was a General Manager for Exponential, a brand performance and engagement global ad-network, where he oversaw multi-million dollar digital ad deals.
India is a promising market for any adtech company. According to digital marketing, media, and commerce research firm eMarketer, India’s digital ad market is set to surpass US$1 billion in 2016 alone. Digital display ads dominate the industry throughout the nation, soaking up more than 60% of the country’s total digital ad spend. This is encouraging for an industry that is growing by 20% annually, and programmatic advertising trades will soon account for more than 65% to 70% of all ad purchases in India.