Gender equality is still a work in progress

08th March 2016
Gender equality is still a work in progress

March 8 2016:  International Women's Day today, has seen plethora of announcements, offers and statements  targeting  women. 
We brought you the early offers a few days ago.  
We feature an important study today, about  women and their image storage   habits on connected  devices, alongside
We summarize  here, a few more studies and offers:

MasterCard study: Asia-Pacific  gender equality scene
There still exists a large gender gap that hinders women from achieving their full economic potential be it through participation in the workforce or presence in leadership positions, according to the latest MasterCard Index of Women’s Advancement being released in the lead-up to International Women's Day.
In 12 out of 18 Asia Pacific markets, women outnumber men in university education gross enrolment rate, with New Zealand (141.8), Australia (137.5) and Thailand (134.5) taking the top spots. Significant progress has been made in Indonesia with enrolment in advanced education having grown from 87.2 in 2007 to 105.1 in 2016. However, educational attainment is not translating into workforce participation in many markets. More women than men are entering university in New Zealand, China and the Philippines, but women are still much less likely to be in the workforce.
Overall New Zealand ranked first (78.0), followed by Australia (76.0) and the Philippines (71.4). At the other end of spectrum, Japan (49.5), Bangladesh (45.5), Sri Lanka (44.3), India (38.0) and Pakistan (23.4) had Index scores indicating that much more can be done to achieve gender parity.
Business ownership is the highest among Nepalese women (72.5), followed by Australia (50.7) – these are the only two markets with more than 50 women business owners for every 100 male business owners. Of the 18 Asia Pacific markets, women in Malaysia (19.8), Korea (19.5), Bangladesh (17.2), Japan (15.2), Sri Lanka (13.1), India (12.2) and Pakistan (3.5) continue to face tremendous hurdles in making progress in leadership in the business and political spheres.

Snapdeal-FICCI: Women entrepreneurship in e-biz|
Snapdeal, India’s largest online marketplace and FICCI Ladies Organization (FLO) have signed an MOU to kick-start the ’Women Entrepreneurship (WE) in e-commerce’ initiative. Through this initiative, Snapdeal and FICCI FLO will enable digital inclusion for 4,000 women entrepreneurs and artisans, affiliated to FICCI FLO Chapters across 15 locations in India. Snapdeal and FICCI FLO will work together to   educate, enable and empower these entrepreneurs to leverage digital commerce to grow their businesses.
In the first phase of this initiative FICCI FLO will develop a roadmap for digital inclusion and simultaneously on-board women entrepreneurs and artisans on Snapdeal and launch an exclusive online store - “FLO Women of India”. This will be followed by digital listing of associated NGOs and artisans.

Doctor Insta: Free consultation, all this week
Doctor Insta, India’s first “Video-Medicine” consultation platform is celebrating International Women’s Day by providing 1st e-Consult worth Rs. 400 FREE to women across age groups for 1 week. Through this activity Doctor Insta pays tribute to women across the globe and aims at promoting the vital importance of good health. The campaign begins on 08 March, 2016 and will continue till 15 March, 2016. Doctor Insta’s state of the art and innovative service will allow the women across age groups, demography and social strata to receive professional 24*7 medical consultations over video through any of the widely used platforms, including Smart phones & Web over PCs INSTAntly: Anytime, Anywhere at their own comfort and ease. Doctor Insta is the one app that everyone must have and already has over 1lakh downloads.
Health consultation today only at Practo
A recent research suggests women’s hearts are particularly vulnerable to the ill effects of mental and emotional stress. In men, physical stress (riding a bike, running on a treadmill or climbing a mountain) can induce changes in the heart function including reduced blood flow. With women, mental or emotional stress can create a similar response. Practo Consult invites women around the country to seek the right answers to their health queries, so that they can de-stress and have one less thing to worry about in their life. Practo Consult is a platform that helps consumers get authentic answers to their unanswered health queries from real, verified, high quality doctors. On 8th of March 2016, Women's Day, renowned doctors from across the country will be answering questions on all your health queries on Practo Consult, for free.  

Obi Worldphone announced a limited period discount offer on Obi SF1 devices. The brand is offering a flat discount of 8% on the purchase of Obi SF1 on March 8th, starting from the midnight of 7th. The devices are available on and NDTV Gadgets 360. Priced at INR 11,999 for the 2GB variant and at INR 13,999 for the 3GB variant, the smartphone boasts a floating glass display with integrated features such as Dolby Audio and a state of the art camera experience.

Canon to scale up number of women
Women today are Superwomen in true sense. They manage their work and home with equal dedication and efforts. It is for us to appreciate their efforts and provide them with opportunities, so that they can showcase their prowess. Women in Canon hold many important positions. We aim to continue and excel this proposition. At present, we have 12% women employees contributing to the vision of Canon India. But we surely want to take this number to at least 20% over the next two years.. Kazutada Kobayashi, President & CEO of Canon India,

Women's Day is not about honouring women achievers. It's about honoring the role of women - in the home and in the workforce. This year, the theme of Women's Day is parity- equality of gender, opportunity and dignity. I was fortunate that my father never treated us as girls- we were his children. He didn't give us concessions for being women, instead gave us the opportunity to serve as part of the Apollo workforce.  Preetha Reddy, Vice Chairperson, Apollo Hospitals Group
A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficultMelinda Gates 
As an entrepreneur myself, it gives me immense pleasure to see women breaking gender stereotypes and emerging winners. The country is steadily surging towards economic superpower with women beginning to play a significant role in the development of the nation. This is just a beginning to bridge the gender gap that the country experiences. Neha Hiranandani, Director, House of Hiranandani
There is no scientific rationale for differentiating the technology innovation done by woman versus men, unless we want to think that way. If we get our thoughts right, we could go on to see a tremendous increase in the economic and social development of India. Let’s each one of us make a personal commitment to start thinking of women as equals. The choice is ours! Geetha Kannan, Managing Director, The Anita Borg Institute (ABI) India