Wearable health leader, fitbit formally enters india, riding on amazon

24th June 2015
Wearable health leader, fitbit formally enters india, riding on amazon

New Delhi, June  24 2015:  Fitbit,  a  global  leader in the connected health and fitness market,  since 2007 is entering the Indian market --  bringing its full line of top-selling activity and sleep-tracking products (Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip and Aria Wi-Fi Smart Scale) through Amazon.
Says James Park, CEO and Co-Founder of Fitbit: “With a growing focus on personal health, fitness and wellbeing across India, and the strong demand for mobile devices and technology in the market, Fitbit is thrilled to provide consumers in India with our full line of trackers—at affordable prices across all mobile platforms—ensuring that everyone can find the right fit for their lifestyle and their goals. Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health, while understanding that everyone’s approach to health and fitness is different.”
Adds Samir Kumar, Director Category Management, Amazon India:  “We are very excited to partner with Fitbit and offer customers on Amazon.in access to Fitbit’s wide range of top-selling activity and sleep-tracking products. We are increasingly witnessing that wearable health and fitness devices are growing in popularity and demand for them on Amazon.in is consistently rising. We see this as a great opportunity to offer everyone across India the ease, convenience & joy of experiencing this exciting product range and making their shopping experience delightful."
Fitbit  announced its maiden IPO recently and last week began trading  last week  on the New York Stock and opened at $30.40, a 52 percent jump from the company’s initial offering of $20. To date, Fitbit has raised  $732 million and is now valued at $4.1 billion.
Pricing & Availability
The full-line of Fitbit products are available now for pre-order nationwide on Amazon.in at www.amazon.in/fitbit or through the Amazon Shopping App for Android, iOS and Windows:Fitbit Surge (MSRP 19,990 INR); Fitbit Charge HR (MSRP 12,990 INR); Fitbit Charge (MSRP 9,990 INR) Fitbit Flex (MSRP 6,990 INR); Fitbit One (MSRP 6,990 INR); Fitbit Zip (MSRP 3,990 INR); Fitbit Aria (MSRP 9,990 INR)