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Myntra CEO Mukesh Bansal (left) and Flipkart CEO Sachin Bansal, at the media event on May 12 2015 in Bangalore. Inset: Myntra app
Fashion ebiz site Myntra shuns desktop, becomes mobile-only entity

Bangalore, May 13, 2015: Myntra, the leading Indian  e-commerce for fashion and lifestyle products, which recently became part of the Flipkart family, will  feature a mobile-only face, ditching its  desktop  presence.
By going App Only, Myntra  hopes to  strengthen the core value proposition of helping people “Look Good”. The company plans to take the next step by bringing a whole new experience to its users through a rich set of features that would enable discovery and consumption of fashion products, content and services - personalized to individual’s need, taste and choice.
Says Sachin Bansal, Co-Founder & CEO, Flipkart, said, “There has been a tremendous growth of smartphones in India & it will continue to multiply over the next few years. Consumers' are shifting fast to smart phones for commerce and information consumption in a big way. Smart phones with apps are becoming utilities that consumers access constantly for their various needs on a daily basis. We are already seeing the development of mobile-based commerce, which will be the most powerful, personalized, intuitive & inclusive market. It’s a great step that Myntra has taken towards creating a differentiated experience that will generate customer pull and make it a one stop solution for all fashion needs.”
Adds Mukesh Bansal, CEO, Myntra & Head of Commerce, Flipkart: “We are immensely pleased to announce our transition to an app only platform and promise a very exciting & new age shopping experience to our customers. Fashion is a very personal experience. We believe that only mobile can truly deliver this experience as it captures user’s lifestyle and context in manner that no other medium does. Think of all the hardware and software features that one can leverage like camera, contact, location etc. to understand the user’s context and deliver the experience that is deeply personalized."
Currently close to 95% of the Internet   traffic for Myntra  at present comes through mobile devices, over 70% of sales are via mobile devices.More than 9 million users have downloaded the Myntra App so far. With introduction of new features, Myntra is targeting the next 5 million app downloads In 3-4 months.