The KINFRA Film and Video Park covers the gamut of infotainment activities, easing the transition from analog to digital
KINFRA Film and Video Park, now a complete digital infotainment ecosystem
The KINFRA Film and Video Park, India’s first industrial park catering exclusively to the infotainment industry has matured into a complete ecosystem for the digital animation and cinema sector.
A year after the first special economic zone for animation and gaming, came up here, on the outskirts of Thiruvananthapuram, Kerala state, some of the most cutting edge technologies for the global cinema and TV content industry are being deployed:
• The largest motion capture facility in the country, set up by Accel Animation Studios, is being harnessed to create state-of-the- art 2-D and 3-D animation products for international clients.
• Toonz Animations who have joined KINFRA as co-developers of the animation SEZ, are leveraging their presence in the park to enlarge their core outsourced and original animation content creation activities which have already won the company global recognition.
• Compact Disc India Ltd, hitherto known for their optical media production lines, has diversified -- harnessing their presence in the Animation Zone, to enter the burgeoning field of 2D and 3D animation.
• DC Infotech, an initiative of Kerala’s largest independent book publishing group, has set up teams to create the country’s first 3-D bio-animation-based learning tools for the medical profession.
• The incubation centre within the Animation and Gaming SEZ, which provides the most compelling proposition for startups in India in this field, has seen new players like Anim Studios, launch their animation web portal as well as 3=-D animation production, from here.
The main Film and Video Park, meanwhile has matured into a complete ecosystem for the production and pre production phases of digital cinema:
• Leading south Indian mega star Mohanlal, has set up an international-standard special effects and Dolby digital sound dubbing/re-recording facility, Vismaya Max Studios. The facility which often works three shifts a day, is Kerala’s most advanced facility of its kind, for film makers.
• Prasad Labs, South India’s largest film processing facility, has set up a unit within the Park which today processes almost the entire output of the Malayalam film industry and has also set up the first telecine facility in the state for catering to film makers who edit their products digitally today.
The Park will also see the opening in 2010 of an international animation school, with support from the Central Ministry of Commerce – a public-private partnership venture that is expected to provide the trained human resources that the core players in the park and the animation/gaming zone need.
“This is the best value proposition in the animation, gaming and digital cinema domain today”, says KINFRA Managing Director, S. Ramnath, “ Coupled with the highly creative workforce that Kerala provides, in the artistic arena, the Film and Video Park is increasingly seen by both Indian and international players as the best location from where their global markets can be served”.
The environment in which the creative minds in the Park work today, has been hailed as as one of the finest locations for such activity. “What makes the Film and Video Park special for me is the stress on protecting the ecology and environment. This is especially important as Kerala is one of the most naturally endowed states in India”, says actor/entrepreneur Mohanlal. The Park recently received ISO 14001-2004 certification for its environmentally friendly procedures and practices.
The Park’s location on the edge of Thiruvananthapuram, only 30 minutes flying from Sri Lanka and under three hours from other neighboring countries like Maldives, East Africa and the Gulf nations is also seen as an attractive destination for cross border cooperative ventures in the infotainment sector.
Indian film industry revenues are estimated at around $ 2.2 billion during 2009, and projected to be in the region of $ 3.4 billion in 2013. ( FICCI report) .
According to the Nasscom Animation and Gaming Report 2009, the global animation market is expected to grow at 10 percent compounded annual growth to US$ 100 billion by 2012. The industry in India is expected to grow at 22 percent CAGR to $ 1 billion by the same year.
The global gaming business opportunity is estimated to be worth $ 53.6 billion, growing at 10.5 persent till 2012. The India business is expected to grow at 49 percent to reach $830 million by 2012.
The Park is therefore well placed to help digital entertainment players participate in the booming Indian cinema-based business and animation/gaming.
Links to recent press coverage on KINFRA Film and Video Park:
Kerala film park offers post production facilities for Lankan movie makers/ Sunday Times, Colombo, Sri Lanka http://www.sundaytimes.lk/091220/BusinessTimes/bt20.html
Kinfra FV park gets fillip as film sector turns digital: Economic Times, India http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/Kinfra-FV-park-gets-fillip-as-film-sector-turns-digital/articleshow/5319330.cms