Micromax mobile phone X 1800: sold in a pouch!
It's in the bag! Micromax 'pouches' its entry level phones

New Delhi, February  6, 2015:  The commodization of the mobile phone is complete -- and how typical that an Indian manufacturer  should take the lead in  selling entry level handsets at amazingly low asking prices -- in a pouch!
Micromax has unveiled its first two handsets in the series – the X1800 & X1850,  also signballing the first ever pouch packaging phones in the market.
Says Vineet Taneja, CEO, Micromax Informatics: “We introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead yet again by offering a unique combination of innovative packaging and great value through our offerings.”

Featuring a colored screen, camera and other essentials like FM radio, alarm clock, flashlight and more, both the devices bring meaningful innovations and features at affordable price point.
Micromax Joy X1800 priced at Rs. 699, equipped with a 4.49 cm coloured screen, durable body and a camera. The device also packs an efficient battery to give consumers up to 235 hours of standby.
Micromax Joy X1850 priced at Rs. 749 and comes with 4.49 cm coloured screen, which enables the consumers to stay connected to their loved ones. With 1800 mAh battery, the device delivers 25 days of back up promising continuous connectivity to the consumers. With 4GB expandable memory, Bluetooth and more, the device facilitates best connectivity at this unique price point.  Consumers can also tune into their favorite radio stations and enjoy unlimited music on the go. The device will be available in the retail stores  next week