Mumbai, January 17 2014: The world's leading, independent mobile video company, Indian-led Vuclip has released a report summarizing the key mobile video trends of the past year.
- Mobile is becoming the first and preferred screen : 67 percent of 12,000 global survey respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows, while only 20 percent of men and 29 percent of women still prefer their televisions.
- People are increasing the time they spend watching mobile video: 80 percent of respondents watch mobile videos at least once every 2-3 days, with more than half opting to watch daily. 85 percent of men and 75 percent of women said they will increase the amount of time they watch videos on mobile in the future.
- The overall experience, from unbuffered viewing to ease of payment, is critical :73 percent of men and 61 percent of women said it is important that the video not buffer while they are watching it; with 54 percent of men and 49 percent of women saying they would pay to download videos just to avoid buffering. 65% of men and 54% of women prefer the ease of paying through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively.
During Q4 2014, , consumers from South East Asia, the Middle East, and the Indian Subcontinent remained engaged with market-focused films, shows and songs. Users in India consumed a wide variety of content this past quarter, from a clip comparing Bollywood actresses Katrina Kaif and Deepika Padukone in their new films to a video about two Bangalore girls who beat up two bikers who were bothering them, as well as other Bollywood trailers and movie reviews.
Additionally, the most common search terms in India provide a snapshot of what was on the minds of viewers this quarter. Celebrities are always a hit: 1. Deepika 2. Cricket 3. Salman Khan 4. Phil Hughes 5. Classic Yash Raj Films Songs
Mobile Device Trends : Micromax arrived in force, erupting from a few dozen models in January to over a hundred distinct handsets by the end of 2014. In addition to Micromax, other domestic manufacturers such as Karbonn, Intex and Spice made their mark, capturing market-share ceded by declining manufacturers such as Sony, LG and Nokia
"2014 saw mobile video viewing exploding in growth and becoming the primary form of entertainment for many consumers in emerging markets,” said Arun Prakash, COO, VuclipPrakash, “With the rapid adoption of low cost smartphones and increasing accessibility of the mobile Internet, no doubt 2015 will bring tremendous momentum to the mobile video economy.”