Digital solutions leader, ToTheNew, launches Video+ branding tool

Mumbai, October 20 , 2014: Leading digital solutions provider TO THE NEW, Asia’s has recentlylaunched  their VIDEO+ Solution  which integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics.
The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion.
A recent report from comScore reveals that online buyers are 64% more likely to buy a product after watching a video. Also, Nielsen claims that over 60% marketers believe that videos will dominate their communication strategy moving forward. With the rise of video sharing, brands in the Asian market are looking for one-stop partners who can help them tap this opportunity.
ToTheNew  manages digital video campaigns and content for over 100 clients, which results in over 5 billion views and 17 million subscribers for its clients. It has a team of over 300 people trained in video creation, marketing, management and technology capabilities. The company  is leading the change in video space in India, China and South East Asia.
 “The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms. TO THE NEW VIDEO+ will empower brands to leverage digital videos to drive engagement, maximize reach and ROI all with a single solution” says  Puneet Johar, CEO, ToTheNew