TataSky's Chief Commercial Officer Vikram Mehra ( left) and Videocon d2h CEO Anil Khera announcing their plans for launching 4K DTH TV services in India
Indians get a taste of 4K broadcast TV to come

 Mumbai, July 5 2014: Leading Indian direct-to-home satellite-based television service providers  -- Videocon d2h and Tata Sky --   have announced plans to    bring Ultra High Definition ( 4K)  viewing to their subscribers.  They provided preview of the enhanced viewing experience through their 4K set top boxes  at launch events in Mumbai on successive days. 
4K Ultra HD resolution comprises of 3840 pixels × 2160p lines (8.3 megapixels, aspect ratio 16:9). UHD has twice the horizontal and vertical resolution & four times as many pixels overall as compared to the 1080p HDTV format. This technology enables image clarity with fine detail, greater texture and smoothness  with a more immersive experience, bringing to life spacious wildlife panoramas as well as offering the most detailed action of a sports game
Said Anil Khera,  – CEO Videocon d2h: “The  4K DTH services previewed today will revolutionize viewing in this country. It will provide images with so much clarity, finer detailing & nuances that the differences will be unbelievable. We are hopeful that we will be able to enhance the overall viewing experience through our product portfolios and service offerings.”

Tata Sky announced its own  plans to launch 4k set top boxes in India by early next year. The launch plans were unveiled when Tata Sky showcased the first ever Live telecast  of the  2014 FIFA World CupTM football match played between France & Germany with 4K technology using a 4k set top box and an (4k enabled) UltraHD television from Sony Electronics.
 Said  Vikram Mehra, Chief Commercial Officer at Tata Sky: “In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony Six, showcasing the world’s biggest sporting festival.”