Mumbai, May 26, 2014: Mobile phones, have made their users "available" 24x7 creating the opportunity to make marketing more targeted and personal. To encourage consumers to buy through their mobile devices and further amplify m-commerce, a new breed of Mobile Remarketing tools allow brands to attract and retain customers across all buying cycles both on the portal and through apps.
Leading Asia-Pacific player in remarketing, Komli Media, has announced a significant addition to its Remarketing Demand Side Platform (RDSP) with the launch of Mobile Remarketing capabilities. The new offering provides marketers and app developers an efficient and cost effective solution to re-engage with their users on mobile web and applications. With the launch of mobile remarketing, Komli’s RDSP, now enables marketers to power advanced remarketing scenarios across display, social and mobile from a single cohesive, transparent interface.
Marketers can reactivate their dormant app users or show highly personalized ads to re-engage with their existing app and web users to drive conversions from their mobile assets. Komli’s mobile remarketing models combine its proprietary audience segmentation techniques with deep understanding of mobile user behavior to ensure maximum ROI. Additionally, existing sophisticated features like audience segmentation, campaign management, dynamic creative and advanced reporting can be easily extended to mobile campaigns without any custom code or SDK integration.
Komli has released a whitepaper titled ‘Mobile Remarketing Challenges and Opportunities’ by surveying marketers across India and Southeast Asia. You can find a link to the paper here.
The whitepaper reveals some interesting facts:
- Mobile is contributing to about 30% of the traffic but only 20% of the total transactions.
- Marketers prefer creating mobile optimized website before creating native apps.
- 60% of the marketers who don’t have an app plan to build one in the next 6-12 months.
- Small screen size and messaging to users that mobile transactions are safe and secure are thebiggest challenges marketers face while creating mobile specific experiences.
- While 22% of marketers have tried mobile remarketing, only half of those have deep link enabled apps. Deep linking enables mobile app to open to specific location (e.g. a product page) when user clicks on a mobile in-app ad.
Says Ashwin Puri, VP Remarketing & Mobile, Komli Media: “In the next 12 months, e see over 50% of e-commerce traffic and transactions coming from mobile and hence remarketing on mobile is going to be key to scaling the business. Komli’s mobile remarketing solution combines the highly engaging nature of mobile with the performance driven DSP approach to make the most of this growing user base across all mobile platforms including smartphones and tablets on Android and iOS. "