Mumbai, March 28, 2014:  Graphic and visual designers who cater primarily to the Indian audiences  or who need a source of India-centric images, there is a new online resource: www. pickapic.in .  Launched in January 2014 and spread over 30 categories, the platform has over a million vectors and growing.

Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.

Designs are available in editable formats and can be easily edited using Adobe Illustrator.

Says founder Sameer Shinde: “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up. We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”

Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors.  Adds Sameer: “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further.”

The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image.  The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform. 

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