Pune-based Persistent acquires US Social Cloud player CloudSquads

Pune, India and Santa Clara, California(US),February 6, 2014: Software product and technology services leader Persistent Systems is to acquire the US-based social web-focussed consultancy CloudSquads, which deploys, integrates and runs social communities on all leading social customer platforms.
Says Ranga Puranik, President, Persistent Systems: “Social communities are now an increasingly critical part of the digital transformation in enterprises, and this market is poised for significant growth. Persistent Systems is delighted to welcome on board the entire CloudSquads’ team of social computing domain and technology specialists. CloudSquads complements our software product development and SMAC (Social, Mobile, Analytics, Cloud) technology expertise with consulting, IP connectors and implementation services around social community platforms and is perfectly aligned to better serve our ISV and enterprise customer base.”
Adds Ashish Seth, Co-Founder of CloudSquads: “Social communities are the natural next step in the evolution and enhancement of external systems of engagement with customers, following the 1-800 number and corporate web presence."
"CloudSquads helps global brands unlock the power of social to realize dramatic increases in employee productivity, double digit improvements in marketing and sales effectiveness and dramatically lower support costs, says Henry Bruckstein, Co-Founder of CloudSquads, “Combining the global reach and broad technology capabilities of Persistent Systems will allow us to multiply the transformative impact in the market.”

Persistent has a global team of more than 7,500 employees worldwide including offices and delivery centers in North America, Europe, and Asia. Persistent develops best-in-class solutions in key next-generation technology areas including Analytics, Big Data, Cloud Computing, Mobility and Social, for the telecommunications, life sciences, healthcare, and banking & financial services verticals.