Razorfish sets up Hybris devp. centre in Bangalore

Bangalore, January 29, 2014: Marketing and technology company Razorfish has set up a Centre of Excellence (COE) in Bangalore with strategic inputs from existing partners Hybris, the popular eCommerce platform.
The company will be leveraging their expertise in Content Management Systems, Cloud-based Solutions and Rich User Experience to deliver Hybris-based solutions. They are working on integrating Hybris with Adobe CQ, a popular content management system, to deploy Hybris on Virtual Private Clouds of Amazon Web Services. This will enable Razorfish to take full advantage of cloud scalability and security of dedicated hosting.
Says Saurabh Chandra, CEO, Razorfish-Neev: “Razorfish-Neev now has a dedicated Hybris Center of Excellence in Bangalore with a team of certified experts with a rich experience in Hybris commerce implementations. As part of our Hybris implementations, we have integrated Paypal payment gateways and have also created new Wizards for store administrators. This helps in creating rules in a live system and displays relevant content to the end users based on their activities with the store. Hybris is flexible, scalable and extremely reliable, and we are more than excited to take on new Hybris-based endeavors and enrich our competencies.” Hybris has also been rated among the top enterprise suites for ecommerce solutions by Gartner and Forrester.
Razorfish will also be integrating Hybris with AngularJS to build virtual online stores having rich user experience. They are also working to build a fully customized marketplace on the Hybris platform similar to eBay. They would also be creating Hybris based Omni-Channel Commerce solution, where the user has a seamless interactive brand experience, be it in-store, on mobile devices or on the web.
Kanika Mathur, Managing Director, Razorfish, India, said “Razorfish-Neev as an agency is deeply entrenched in creativity, technology and innovation. Our focus is to deliver solutions that solve real business problems for our clients. In this respect Hybris Centre of Excellence will be providing us with the right mechanism to be able to deliver refined state of the art web, ecommerce, mobile and social solutions.”
Razorfish has 2800 digital professionals, with offices in the UK, Australia, Brazil, China, France, Germany, Hong Kong, Japan and the United States. Clients include Audi, Delta, DHL, McDonald’s, Nike, Samsung and Unilever. Razorfish is part of Publicis Groupe, one of the world’s leading communications groups.
Razorfish is a Multi-Regional Gold partner of Hybris across APAC, the Americas, North America, South East Asia, Latin America, China and India. Built on Apache and Spring Source components, containers and servers, Hybris will provide a single technology stack solution that provides customizable eCommerce solutions along with product and web content management and order management modules.
Razorfish Neev is an Outsourced Product and Application Development Company that helps companies around the world architect, develop and deploy applications on the Cloud, accessible on Web and Mobile platforms. On acquisition by Razorfish in April last year, the Bangalore-based Neev Technologies became Razorfish Neev.