New Delhi, January 23, 2014: Finally an Indian feature film gets a debut on satellite-backed home TV simultaneously with the theatrical release. On January 24, Airtel Digital TV, the DTH service arm of the leading telecom operator Bharti Airtel will release the Telugu movie 'Minukumanna Minugurulu' (The Fire Flies) for its subscribers along with the movie theatres.
It will be available as a its Pay Per View (PPV) service for five days.
Customers can book the movie by sending the SMS <BOOK 157> to 54325 from their registered mobile number for just Rs. 100 per day and can watch any or all of the 8 shows of the movie airing on the particular day.
Earlier attempts -- notably by actor-director Kamal Haasan to release a film ( Vishwaroopam in December 2012) in India on DTH channels along with the theatre, premiere failed when the traditional distributors revolted
Directed by Ayodhyakumar Krishnamsetty, Minukumanna Minugurulu's cast includes national award winning actors Ashish Vidyarthi and Suhasini Maniratnam along with internationally acclaimed actor Raghubir Yadav. The movie portrays the lives of 40 visually impaired & orphaned children and seeks to inspire people to contribute to improving the lives of the visually impaired. The movie was showcased at the 18th International Children's Film Festival India (ICFFI) held in the country in November, 2013 and received a great response from the audience. It has also been selected for 6 other international film festivals.
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