Indian mobile brand Micromax, is among top 3 in Sri Lanka: Cybermedia Research

02nd January 2014
Indian mobile brand Micromax, is among top 3 in Sri Lanka: Cybermedia Research

Colombo January 2, 2014: The Sri Lanka mobile phones market recorded sales of over 690,000 units in the July-August 2013 period. Nokia emerged as the leader with a 27.2% share, followed by Samsung at second position with 17.4% and Indian brand Micromax at third position with 16.1%. Android shipments account for over 96% smartphone shipments.
This is the finding of the Sri Lanka Mobile Handsets Market Review, 3Q 2013, December 2013 published today CyberMedia Research.
Says Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice: “The Sri Lanka mobile handsets market is showing a marked preference for smartphones versus featurephones that is even higher than the market in India. Consequently, featurephone shipments in Sri Lanka are showing a much faster decline vis-à-vis India. In such a scenario, emergence of an India brand like Micromax among the top 3 vendors in Sri Lanka is significant. This not only shows that India brands have a commendable market reputation and acceptability in geographies outside India, but also that these ‘affordable’ smartphones enjoy the right positioning in other high growth markets.”
“Indian brands, must increase their visibility in South Asian markets like Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives,” Faisal added.

Smartphone shipments contribute 20.4 % of total handset shipments in 3Q 2013. Smartphone sales touched 140,000 units in Sri Lanka during 3Q 2013. Samsung emerged as the leader in the smartphones segment with a 39.0% share in 3Q 2013, followed by Huawei with 15.5%. Micromax occupied third place with 11.2% share of shipments during the same period.