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Inset: Adobe evangelists Jason Levine ( left) and Terry White at the ADOBE Max Roadshow in Bangalore ( Photo: IndiaTechOnline)
 
 
Key Indian contribution to elements of Adobe's new Cloud-based avatar

Bangalore September 18 2013: Six months after radically changing its flagship Creative Suite to a cloud-based model, Adobe is seeing improved customer acceptance of its new  delivery  and pricing  system.

The new Adobe Creative Cloud, available separately for individuals and enterprises, converts the erstwhile Creative Suite ( Photoshop, Illustrator, InDesign, Dreamweaver, AfterEffects etc) into a monthly or annual subscription model where the customer  can  seamlessly access the tools from any platform -- desktop, laptop, tablet or phone -- even while   they  have the option of storing all their files  and work on the Cloud.

The ability to  harness these tools  anytime, anywhere, as long as you have a valid licence, is slowly selling the idea to many  long term users who  were used to the idea of 'owning' a copy that resided on their own device.

The option of downloading  the full suite or part of it on one's desktop or laptop  still exists -- but  the powerful new extension is the ability to access one's work-in-progress and  edit it   on the fly,  on devices like tablets or phones, without taking up  storage real estate  for bulky applications like Photoshop.

That apart, Adobe's  Worldwide Design Evangelists,  Terry White, and Jason Levine,  have been conducting  roadshows across the Asia Pacific region,  for those who could not attend the  Adobe Max show in the US, where the Creative Cloud was launched, earlier this year.   They highlighted many new features  in the  Cloud model that were never available in the   DVD-based distributions:  tools to  correct perspective,  perform lens corrections and add camera filters in Lightroom;  filters to  neutralize  the effects of  shake;  a host of new touch-based tools for Illustrator; selectable, pasteable attributes  in Premiere.....

Srihara Palangala, Adobe's India Country Marteking Manager also pointed  out that the new 64-bit version of Adobe Illustrator CS6  and  the 64 bit  InDesign could  be fairly said to be 'made in India' since  the development was substantially done by  Adobe's  engineers based here. 

Key premise of the  new Cloud-based Adobe suite: Creative Cloud allows users to stay connected with workgroups and the creative community via their desktop, website, or mobile device.  Your entire creative world gets its own centralized hub where ideas, files, fonts, settings, notifications, and team members are connected and organized. With Behance now integrated with Creative Cloud, members will be able to publish their own portfolios, follow other creatives, publish work-in-progress from within a growing number of CC apps and solicit feedback from the worldwide creative community. All files and assets will be automatically synchronized between the desktop, cloud and mobile devices.  A designer can take a photo on their iPad, use Photoshop Touch to refine the photo while on the go, then access that file, via the cloud, and use Photoshop CC on their Mac or Windows PC to further enhance the image. Designers can designate shared folders and invite others to collaborate on files.  Edits are stored with version history so users can share their files with confidence.  Individual members receive 20GB of storage.  Creative Cloud members have access to the services necessary to publish highly personalized portfolio web sites using Behance ProSite, high-impact digital magazines for iPad using Digital Publishing Suite (DPS) Single Edition, and PhoneGap Build to create and publish mobile apps for any device.

Find  special Adobe Creative Cloud Video Tutorials  for APAC here