Mobile TV comes of age with IPL6 cricket

New Delhi, June 3, 2013: Forget match fixing, spot fixing, Srini and Srishanth! IPL6, the 6th season of the Indian Premier League crickeet tourney was a landmark for TV on mobile – users of the nexGTv service lapped up 2.6 million hours of cricket on their handsets
India’s premier mobile TV service had daily average of over 0.13 million unique users e totaling to 2.5 million unique users during the entire cricketing extravaganza. The platform got over 45 million hits averaging to a 0.8 million hits every day. Along with the streaming of Pepsi IPL matches, video-on-demand content was also consumed in plenty.
DigiVive’s nexGTv mobile TV service has already been activated by more than 13 million users and on an average there are 40,000 downloads everyday. In the past, when DigiVive had picked up rights to stream live T20 World Cup on nexGTv, huge traction and heavy traffic was witnessed. nexGTv has maintained its top position on various online stores and on other app stores it is among top five apps in the entertainment category. The service can be downloaded by sending an SMS MYTV to 58888, or from any of the app stores as well as from the nexGTv website  
Says G.D. Singh, director, DigiVive: “We have been banking on cricket and this was the third cricketing event which streamed on our platform. With such a huge traction on nexGTv, I have started believing the saying ‘cricket is religion in India and people worship it’. Now, we are streaming another big sporting extravaganza – French Open.”