From left Manish Sharma - MD Panasonic India, Varun Dhawan - Brand Ambassador, Panasonic Smartphone, Daizo Ito- President, Panasonic India, Pardeep Jain – MD, Jaina Group and Karb, at the launch of the P51 smart phone in Delhi, May 16 2013
Panasonic enters smart phone arena in India

New Delhi May 18,2013: Japan-headquartered consumer electronics giant Panasonic, has launched the first in a series of smart phones, entering a news segment of the mass market in India. The Panasonic P51 is a premium Android smartphone with sleek design and brings HD experience to a 5 inch screen with a resolution of 1280x720 pixels. Powered by a Quad Core1.2GHz processor and running on Android 4.2 (Jelly Bean), the P51 comes with a magnetic flip-cover stylus offering comfort and convenience to the consumer. This Wi-Fi enabled device also sports an 8 MP camera (auto focus with flash) and a 1.3Mpxl 720p HD front camera making it an ideal phone. The Smartphone is priced at Rs. 26,990.
Says Daizo Ito, President, Panasonic India said, “Panasonic has a great legacy of being the pioneers of innovation in every segment. Continuing with our legacy, we are now launching our innovative smartphone which will redefine the Indian smartphone consumer experience. India has always been one of our alpha markets in the region and I take great pride in introducing our smartphone to India. We are confident that our product will provide the Indian consumer a great multimedia experience and the ‘best value for money’ proposition”.
Adds Manish Sharma, Managing Director, Panasonic India: “The launch of Panasonic Smartphone in India marks the beginning of our journey in the Indian mobile phone market and will bring together the ultimate smartphone user experience. The smartphone series will come power-packed with features and will cater to the consumers across the spectrum – from mid-tier to the premium class. With an aim to garner a market share of 8% in the first year, this product will showcase the convergence of Panasonic’s pioneering technology and consumer insight. We are hopeful that consumers will embrace our phones with the same zeal and enthusiasm that they have shown for our VIERA and LUMIX range”.
Panasonic has also collaborated with Jaina Marketing as the strategic partner for marketing, sistribution and customer support.