Capgemini launches new social media-centred campaign to highlight its attractive workplace

Mumbai, April 9, 2013: At a time when IT enterprises are going slow on expansion and new hires, the India end of France-headquartered leader in consulting, technology and outsourcing services – Capgemini -- has launched a new brand campaign showcasing employees as part of real-life stories/challenges and promoting Capgemini as a preferred career destination. The campaign -- ‘Be the YOU want to be’ – will harness social media and leverage mobile, print, online advertising and outdoor billboards to showcase stories of Capgemini team members – their experiences, challenges and other key elements that have helped them develop as a person and as a successful technology professional.
The company currently has 40,000 employees in India across 9 cities (Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Chennai - Trichy and Salem). and by taking the campaign to places like Mumbai, Kolkota, Trichy, Salem and Thiruvananthapuram, it clearly hopes to attract new talent across both A and B class cities.