India's biggest radio network, AIR, embraces new media

New Delhi, March 19 2013: The government owned All India Radio  network has embraced New Media. On Tuesday the Minister for Information & Broadcasting,  Manish Tewari, launched Live Streaming of  the AIR Urdu Service, FM Gold, a Youtube Channel  and  an Android based mobile phone application of AIR News.This initiative would enable it to reach out to the audience that was accessing Social Media Platforms on 24 X 7 basis. It would also enable AIR to keep pace with contemporary trends in the Social Media space. With the use of Social Media, people could now access the content of AIR in any part of the globe. Regarding the Android based mobile application developed for accessing News stories from the AIR News Network, Tewari said, apart from catering to news and information needs of audiences both domestic and external, this technology would enhance the profile, content and reach of its National and Regional bulletins in Regional Languages in the audio form. The integration with mobile applications would address the communication needs of the youth and the audience that followed new technologies. 


- Live Streaming of AIR URDU SERVICE: The Urdu Service of All India Radio launched on 15th May, 1965 is one of the most popular Radio Channels in the Sub-continent. Urdu Service has gained a lot of mileage in broadcasting because of its rich content, presentation and performance. Seasoned and experienced broadcasters of yester years like Mujeeb Siddiqui,Iqbal Warsi, Mariam Kazmi, S. M. Shafique etc. have left an indelible mark on the listeners. - FM Gold came on air on 1st September, 2001. Broadcast from AIR Delhi as a niche infotainment channel, it has 30% News and Current Affairs component and 70% entertainment programming. FM Gold is available in the four Metros. The 24 Hour AIR’s channel FM Gold - Khara Sona (Pure Gold) is available on 106.4 MHz and has been voted the most popular FM Channel in Delhi.The live streaming of these two channels shall be available on the AIR website any time, anywhere across the world.  - The YouTube Channel of AIR will initially carry the clips from AIR Archives portraying India’s cultural diversity and the grandeur of heritage it has been known for in the comity of nations. AIR shall also use this portal for contemporary developments in India’s socio-cultural life. The YouTube channel shall eventually into a full-fledged portal for the entire AIR