Mumbai, September 18, 2019: ZEE5, the digital entertainment brand of Zee Entertainment Enterprises has launched 2 tools in recent days in its its ‘Ad-suite’ offering for brands and the advertising ecosystem at large.
Ampli5, as the name suggests, will strengthen brand loyalty, and improve sales conversions by helping brands execute high impact campaigns with the help of Influencer engagement, Social marketing, Branded content, Content marketing and Integration.With the help of Ampli5, brands will be able to evaluate what type of content works best for them; images vs video, short form vs long form, listicle vs standard editorial. By understanding what users respond best to, brands will be able to adapt their content strategy and improve the effectiveness of the campaign which can be easily tracked and optimised.
Ad Vault, the second offering, will help brands propel its reach and create awareness to establish brand messaging via Video, Display, Masthead, Native, Companion which will be available across various pricing models such as Cost Per Click (CPC), Cost Per Lead (CPL) and Cost Per Installs (CPI).
Ad Vault helps connect with the right customer at the right place through programmatic campaigns and generate holistic understanding by pulling in third party data onto one system and turn data into action. It not only personalises every interaction to increase loyalty and engagement with the audiences, but it also helps brand discover customer needs and wants through predictive customer modelling. Brand managers can measure effectiveness of each campaign via SOV and ROI.
In 2019 itself, ZEE5, India’s fastest growing ConTech brand has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 50 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.