New Delhi, July 27, 2014: Leading digital media company and Indian subsidiary of Gruner + Jahr ( a division of Bertelsmann) , Networkplay, is to enhance its focus on online and mobile video advertising to provide data-driven value creation for the growing Indian publisher industry. Advertisers are searching for new opportunities and video-driven publisher ecosystems are providing a critical advantage.
A new management team, comprising of Viren Anand Co-Founder, Director Operations & Publisher alliances and Hitesh Trehan, Director - Sales & New Initiatives has been appointed to take over the responsibility. Oliver Radtke, Chief Operating Officer and member of the Executive Board, Gruner + Jahr commented, "The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.”
Said Viren Anand: “The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.”
Adds Hitesh Trehan:“The Future is what excites us the most. The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It’s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.”