Southern star Karthik to join regulars Mika and Sunidhi in Idea Rocks India Season 6

Bangalore, March 19, 2014: India’s 3rd largest national mobile operator, IDEA Cellular  has announced 6th edition of  the India’s biggest music live show, ‘Idea Rocks India. opening the season's  auditions for the Talent Hunt as well as roadshows in  17 cities  by singing superstars Mika, Sunidhi Chauhan and Karthik.

IRI Talent Hunt in 2014, has been extended to three categories - Vocalists, Duo Vocalists, and Instrumentalists -allowing a much larger base of music aspirants to participate.

Mika will select the final contestant of IRI Bangalore and felicitate the winner at the IRI Mega Concert to be held at Supernova Arena and Convention Centre on March 30.. The winner will also get an opportunity to perform with the music star in front of a packed house.

Mika performed on the IRI stage last year, whereas Sunidhi Chauhan was part of the show in its earlier edition. The IRI 2014 stage will witness the return of these two stars, along with South music star Karthik who will perform along with young talent Andreah. These Artists will select the final winner from each of the 17 cities of IRI 2014 Talent Hunt and give them an opportunity to perform with them at the mega concerts.

Said Sashi Shankar, Chief Marketing Officer, Idea Cellular: “The highly successful and popular Idea Rocks India is a property built on the strong foundation of our brand promise – An Idea can change your life! Over the last 5 seasons, it has changed the lives of many aspirants by giving them a large platform to demonstrate their talent and advance their music careers. The scale, reach and connect of Idea Rocks India is unparalleled and is the only brand owned music property of this magnitude in the country."

Adds Siva Ganapathi, Operating Officer,Karnataka, Idea Cellular: “This region is rich in music culture and heritage and I am confident that we will witness good response from young music aspirants. We will be running several contests and promotions in the region to give out passes for the Idea Rocks India Mega Concert with Mika to enable music lovers to witness the magic of Idea Rocks India.”

Interested contestants can submit their entries online on; participate in the on-ground or Radio auditions, across 68 Indian towns and cities. Additionally, Idea customers can also audition by calling and recording their voice on IVR 5545610.