Tangerine addresses BFSI digital content needs

Mumbai, February 19, 2014: Tangerine Digital Entertainment, India’s leading digital content solutions provider, has launched a specialized Content Solution for brands in the Banking, Financial Services and Insurance (BFSI) sector to enable effective communication and drive customer engagement.

With industry leading experience in content services and domain expertise in the BFSI sector, Tangerine has observed that customers are increasingly seeking advice and tips from trusted sources on decisions relating to investments in financial instruments. This insight is affirmed by a study by the Institute for Development and Research in Banking Technology (IDRBT), an arm of Reserve Bank of India. The study shows that new-age customers are turning to social networking and social shopping more than ever as a medium to gather information on financial products and services.

Says Seeraj Katoch, Chief Operating Officer, Tangerine Digital: “We realized that there is a substantial gap when it comes to seeking knowledge in the BFSI domain. There isn’t a transparency in communication, as the vertical is more number driven and it requires subject matter expertise.”

The Banking, Financial services and Insurance (BFSI) Content Solution by Tangerine Digital will enable brands to provide their customers with authoritative blogs, infographics, investment tips, DIY tips, video tutorials, company updates, how-to guides, commentary on stock picks and other aggregated content.

In addition to the gamut of services offered in content marketing,Tangerine Digital also creates metadata for videos and images, repurposes videos for VOD platforms, creates theme based text and video content across e-commerce, web, mobile and social media platforms.

Tangerine Digital Entertainment Pvt. Ltd., founded in 2006 is among the country’s leading digital content creation &management solution provider serving brands across sectors. Tangerine specializes in customized original content creation services, media management, re-purposing for platforms and communities, library management, Metadata, platform analytics and content monetization and user-generated content moderation services. Tangerine Digital is also the first service provider to attain the YouTube Certification in the Asia-Pacific region