Lava unveils high end smartphone -- India's lightest in its size

18th January 2014
Lava unveils high end smartphone -- India's lightest in its size

New Delhi, January 17, 2014: Indian mobile phone makers are moving beyond what CK Prahalad called the fortune at the bottom of the pyramid. They are finding viable business in the premium smart phone arena, hitherto the preserve of international players. LAVA International has just unveiled its Iris Pro 30 smartphone... India’s lightest smartphone in the 4.7” or more screen size category.
This is a high-end Android Smartphone with 4.7 inch HD IPS (312 ppi) display featuring OGS (one glass solution) that makes it one of the slimmest phones at just 7.5 mm thickness. This thickness has been achieved due to a combination of OGS, slim LCD, Full lamination, slim battery cover and an outstanding architecture integrating all the components. The LCD used is from Sharp, a leading Japanese LCD manufacturer. This LCD possesses 500 LCM bright display, one of the best in this category. It weighs a mere 114 grams. A high strength Corning Gorilla Glass makes the phone resistant to scratches. Full lamination eliminates air gaps between LCD and glass and makes it look perfectly black in sleep mode. This also renders more vibrancy to the images in non-sleep mode giving the phone an exquisite look and feel and an exceptional viewing experience to the user.
Equipped with an 8MP rear camera, 3MP front camera, Dual LED flash and BSI sensor the iris pro 30 camera give users an outstanding shooting experience along with features like face detection, four-directional panoramic view and 1080p video recording at 30fps.
With its 1.2 GHz Quad Core processor and SGX 544 GPU, the phone offers a lag free experience and renders excellent graphics for high-end graphic intensive games.
The phone comes with some innovative software features such as flip to mute, lift to answer and call, video PIP, voice and face unlocking. The device is OTG enabled which allows it to directly read data from pen drives and receive inputs from keyboard or mouse.
Lava Iris pro 30 also comes with quad band support that enables it to work in Americas, Asia and Europe. Priced at Rs. 15,999 Lava Iris Pro30 will be available across national retail chain stores, multi-brand outlets across India and online stores beginning 3rd week of January