Bangalore, October 15: Indian Direct to Home TV provider, Tata Sky has launched a pocket TV service -- “Everywhere TV” - allowing subscribers to enjoy channels and movies-on-demand on the move.
Tata Sky subscribers can download the mobile app from the Apple and Android stores. The subscriber needs to pay Rs 60 per month for over 50 TV channels
Says Vikram Mehra, Chief Commercial Officer, Tata Sky: “Today over 60% of the (Tata Sky) population use internet to view videos on their Smart phones and tablets either at home or at office. Everywhere TV is a unique service for all those valued subscribers who want to keep in touch with their favorite shows, programmes and channels that they have subscribed on Tata Sky even when they are on move through their mobile handsets.”
Features of Everywhere TV:
LIVE TV: Subscribers will be able to view live streaming of their favourite shows on over 54 TV channels and also set reminders for the shows they want to catch
CATCH UP TV: Subscribers will be able to watch previous 5 days episodes of their favourite shows.
Video on Demand (VoD): Subscribers will be able to download or watch through direct streaming over hundreds of videos including movies and Do It Yourself videos on their handheld devices
Actve Music: Tata Sky’s most popular interactive service, will be available on mobile handsets, where a range of music genres will be available without the intervention of RJs/VJs
Everywhere TV will be accessible on 3G & broadband services, allowing a complete television experience anywhere & everywhere, with no restriction of remaining within the coverage area of a specific telecom provider.
Consumers will be able to view varied TV content on a single platform with ‘Everywhere TV’ instead of downloading and paying for multiple apps offering different channels or services, as has been done traditionally. In addition to Everywhere TV, one can also use the Tata Sky mobile app to remote record on set top box for their favourite TV shows on the set-top box, browse the EPG when they are outside their homes and use their mobile device as a wifi remote at home.