New Delhi, December 22, 2012: Mobile phone making leader Nokia India, has launched the first ever app reality TV show inviting consumers to submit mobile application iodeas that might be developed for the Windows phone arena. The ‘Nokia Lumia- Your Wish Is My App.’ Show in partnership with NDTV offers a grand prize of Rs. 1 million. It will see consumers with the top 36 submissions fight it out for the grand prize in front of an esteemed panel of judges including Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director, Disney UTV Digital, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels and Vikas Khanna, New York based Michelin Starred Celebrity Chef. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app. The 9 episode reality TV will be aired on NDTV starting end January.
Says Gerard Rego, Director, Developer Experience, Nokia India said, “Mobile applications today have become an intrinsic part of our lives, helping us personalize our mobile devices to our needs and preferences; and over the yearsNokia has extensively worked with developers to grow the range of apps we offer to our consumers. The Nokia Lumia – ‘Your wish is my app’ contest is about opening this platform up for greater innovation and inviting suggestions from the consumer itself, promising them our support in developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace.”
In addition to the grand prize of Rs 1 million, the runner up will be presented with Rs 5,00,000 and Rs 2,00,000 each and three lucky winners will stand a chance to win the new Nokia Lumia 920.
Nokia will also be hosting the ‘Your Wish Is My App’ festivals across the cities of New Delhi, Mumbai and Bangalore ( on Dec 29, 23 and 21) giving three consumers a chance to present their idea to attending judge and the gain a wild card entry into the final 50 apps showcased on the reality show.