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SS Bassi, MIDH Sales Lead and Ashok Nair, Director-Sales, South, Lenovo India unveiling Lenovo smartphones in Bangalore, November 5 2012
 
PC leader Lenovo, leaps into smartphone market in India with 5 models

Bangalore, November 5, 2012: China-based global PC leader, Lenovo, has entered the mobile phone market in India, with a slate of 5 offerings from high end to entry level in the smart phone category. Said Ashok Nair, Lenovo’s Director - Sales (South) at Monday’s launch event here: “Having witnessed success in the PC space where we are currently No. 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the 4 screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users. Lenovo smartphones offer a compelling value proposition for the Indian consumer and we are confident that our audiences will strongly consider our product portfolio.”



Lenovo is entering the Indian market for smartphones after having built a successful mobile phone business as the number two player with 11.2% (Q2 CY2012) market share in China. Its offerings in India are all Android 2.3 based smartphones from the fully featured and affordable Lenovo A60+ to the premium quad-core Lenovo K860.

K860- a 1.4 GHz quad-core smartphone featuring a 720x1280 pixel, 5 inch IPS display and wide 178 degree viewing angles. This product comes with an 8 megapixel camera, built in special effects, editing options and 8GB on board memory to store high resolution pictures. Rs 28499.

S880- a 5 inch display with large screen, slim 9.9mm design, long battery life and dual SIM capabilit. Rs 18999.

S560- studio quality music phone featuring Dolby Digital Plus technology; a dual-core processor and a 4 inch IPS screen to watch videos or view pictures taken with its 5 megapixel camera. Rs 14499.

P700i is a dual SIM, 4 inch business phone featuring Lenovo Smart Energy technology that enhances battery life; up to 28 hours and up to 13 days on standby. With a 1 GHz dual-core processor and 4 inch IPS display; Rs 12499.

A60+: Packing a 1Ghzprocessor, Android 2.3 operating system and a 3.5 inch screen. Rs 6499.




    


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