Bangalore, May 22, 2012: Toyota Kirloskar Motor (TKM) which has two plants on the outskirts of Bangalore has conducted a Hybrid Craft Campaign for school students in the city at the popular Crossword bookstore in Frazer Town. Targeted at school students between the age group of 12 to 14, the Hybrid Craft Campaign is a unique and interactive way for the students to understand hybrid technology and its benefits to the environment. Started as a pilot project at Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program where students are sensitized about pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.
Commenting on Toyota’s Educational initiative on Hybrid Technology, Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.
To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such programme, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel,” added Nakagawa