Now tweet in Hindi!
Twitter to follow Facebook cue, enable Indian languages

As micro-blogging tool Twitter crosses 100 million users this week, there’s good news for Twitter followers in India: a Hindi service is coming within weeks , says a Twitter Blogpost

The new launch covering Hindi, Filipino, Malay and Simplified and Traditional Chinese will take Twitter to 20 languages.

Twitter already boasts some 200 million registered users in India. Facebook the other popular social media tool already offers its services in Hindi Tamil, Malayalam, Punjabi, Telugu and Bengali.

On Twitter’s 100 million milestone, Ovum principal analyst Eden Zoller, comments: “Twitter reported more impressive growth this week but once again remained circumspect on exactly how well its fledging advertising business is performing. Twitter now has 100 million active users worldwide, an 82 per cent increase from the beginning of this year. It is on track to add a further 26 million by the end of 2011. Fifty-five percent of its active users are interacting with Twitter via mobile, a promising growth area for Twitter going forward”.

Twitter also announced that it will be expanding its Promoted Tweets advertising model so that Twitter users will see promoted tweets from potentially any brand rather than just those companies they have selected to follow. This has the advantage of expanding the advertising reach but could annoy Twitter users if they are subject to Promoted Tweets from parties they have no interest in”.

“In order to buy time, keep shareholders happy and the advertising community prepped, Twitter CEO David Costolo needs be more transparent about how well the business model is performing rather than just quote stats, however good they may be”. 
September 13 2011