April 5; 2009; BANGALORE: In a throwback to the classic simplicity of of its early days as the Internet's most trafficked portal, Yahoo has created a new mobile gateway to all its most popular services: OneSearch,YahooMail, News, YahooAnswers, Astrology, Cricket, Finance.... leaving users the choice to mix-n-match these services with their favourite web destinations including social networking sites.
Yahoo!Mobile for Web is available this week for over 300 devices that come with HTML-based browsing capability -- and for the Apple iPhone. There is a special India version and when we checked on Sunday, the top favourites were the India-New Zealand cricket test, Kareena Kapoor, Formula One, south star Trisha and Angelina Jolie. You can enlist for RSS feeds, weather, stocks and shares news, horoscopes or whatever -- and the portal reshapes standard desktop browser offerings into the linear,scrollable, format that works best on the small screens of mobile phones.
The application can be accessed at http://in.new.m.yahoo.com/
Yahoo has also launched a special portal for the upcoming Indian General Elections ( http://in.elections.yahoo.com/ ). It features election schedules, online polls, analyses by experts culled from all major media names; up to the minute news sourced from multiple agencies, and lighter offerings that include dashboards to create your own election manifesto.( What would you do with it? Maybe confront your local candidates when they come calling, like a popular TV ad now playing?).
For those who for ideological reasons don't like to depend on the various party-sponsored web sites, the Yahoo offering may come as a refreshingly neutral offering.