Yahoo! India, has announced a new Indian portal – in Tamil. The property is co branded with leading Tamil newspaper group, Dinamalar. Yahoo! India has identified 6 language versions that will be rolled out over the coming months working with language content partners. Editorial teams from both Yahoo! India and the language content partner will work collaboratively to offer a relevant content experience on a co-branded site.
Dainik Jagran, India’s largest Hindi print publication was Yahoo! India’s first language content partner and the collaboration with Dinamalar is Yahoo! India’s second language content partnership.
Arun Tadanki, Managing Director, Yahoo! India commented on this growing trend, “We understand that regional language content is largely driven by entertainment and news, both fundamental strengths for Yahoo! Through this latest association, we aim to leverage Dinamalar’s Tamil language experience and editorial strengths to expand our offering to the Indian audience”.
Adimoolam Lakshmipathy, Director, Dinamalar said, “Our partnership with Yahoo! will increase the reach and availability of our premium content. It will also help us to connect with Tamil audiences across the globe.”
According to ComScore May 2011, the Yahoo! India network reaches 80.6% online users across the country and enjoys leadership as the Number 1 online player across News, Movies, Cricket and Entertainment genres. http://tamil.yahoo.com/
July 8 2011