Made-for-India online bookshop
Ibibo launches online bookshop for India

Free delivery, country-wide; 50,000 titles

India focused Internet and mobile product company Ibibo has launched an online book store which promises free shipping of books across India. The store ( ) builds on the success of Ibibo’s online shopping and auction site .Building on the success of its online shopping and auction portal  

Ibibo has partnered with national & international publishers for its TradusBooks site and currently provides access to almost 50 thousand books on the portal. TradusBooks offers a novel concept of shopping without registration and has already clocked sales of over 8000 Books since the launch on 17th June. has an extensive online catalogue of Business & Management, Entertainment, Food & Beverages, Mind & Body, Computers, Non Fiction, Fiction, Literature, Professional, Technical, Children books, Regional titles, Biographies, Religion & Spirituality, Sports, Travel & Adventure.

“Worldwide, the most popular items bought online are books, with around 40 per cent of shoppers purchasing books online. Since the launch of, Books, as a category, has been one of the most popular categories. This motivated us to launch a separate ecommerce portal on books as an extension of Tradus. Our portal offers 2 Steps shopping, intelligent search and same day dispatch of 90% books. Through Tradusbooks we are looking at offering readers a choice of over 4 million titles in the next two months”, said Rahul Sethi, President Ecommerce at Ibibo.

The portal carries features such as book search, New Releases, Special Offers & discounts, Most popular titles etc.

July 19 2010